5 New Google+ Features to Start Using Now!

December 17, 2011 – 5:52 pm

Google dashboards have been given a major overhaul. An individual user is now able to get as many as twenty personalized dashboards, which comes in handy for digital marketers and the sole entrepreneur alike. Along with this, a person or business can develop formats and widgets which are most sensible to them. With a common login, dashboards can be shared so that business departments can target department goals by creating distinct dashboards which allow them to access site performance.

Português: Mouse óptico transparente ligado.

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Real time data is now available. In the past, Google Analytics data had a typical delay of up to twenty –four hours. Real time data will update on the site as activity happens. This means that you will have instant data on top referrals, top active pages, geographic locations driving the traffic and top active pages.

Google has an activated menu search, offering a fabulous usability update. This tool enables users to navigate to the needed report more quickly. Correct profiles can be found through a new account search instead of scrolling through hundreds to find the right one.

Event tracking is another new feature. Before this, if a goal interaction did not result in a URL, it had to be tracked with a special code used to create a virtual pageview. This caused inflated numbers in GA. Now, events can be utilized as goals. You can easily know how many people download a PDF, or the number of visitors who view a video for more than thirty seconds and these events can now be easily tracked.

Attribution information can be provided through multi-channel funnels. This tool will help you to know who gets credit for conversions, when a person visits your site. This is a useful tool in tracking digital marketing campaigns.

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Digital Video Marketing On The Rise

November 22, 2011 – 5:34 pm

Digital video advertising is on the rise. Several factors contribute to the video media and online display decisions. It is agreed by respondents that advertising with video allows marketers to get their brand message across in a more engaging atmosphere. It is reported that growing expenditures on video advertising will require key factors from the advertiser.

Video ad campaigns need be painless and simple in order for advertisers and ad buyers to be more likely to book them. In order for this to occur, the planning, creativity and execution of a video must be less difficult.

Digital video advertising is a fabulous way to increase awareness. This is one of the most effective ways to achieve brand lift. Products and services of traditional brands and new brands can have awareness built up through digital video advertising.

The most typical responses to marketers not utilizing digital video advertising include return on investment being difficult to measure. Thus, the increased spending is hard for some to justify as they cannot measure a return on investment.

Numerous advertisers continue to see online videos as untamed due to the rapid growth and evolving. Advertisers and publishers get a feeling of not having control. For this reason, the advertiser needs to seek out clarity for those occupied in the spending decisions regarding digital advertising. Thus, advertisers can realize where those barriers are positioned and figure what they have to do to prevail over them. In this way, an advertiser can attain the utmost potential of digital video advertising.

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Digital Advertising Pushing TV Advertising Out

November 9, 2011 – 4:24 pm

A major study about television advertising has concluded that while TV remains the medium of choice for many consumer-oriented marketing efforts, the internet is quickly closing in on television’s dominance. The Association of National Advertisers conducted the study, which revealed that about half of all advertisers have indeed increased their TV ad spending in the last two years, though about one-third said there was no increase. A telling point arose in one section of the survey, where more than half of all respondents pointed to texting and web surfing as being worrisome, while the same number claimed that ad skipping is a potentially difficult challenge.

What the study does not say is perhaps more important than its reported conclusions. That is, ad skipping, net surfing, and texting are not merely “worrisome,” but indeed spell the end of TV’s advertising dominance. In fact, the study did not even mention newer forms of social media, like Twitter, Facebook, and various other computer and phone based interaction. Society’s entire way of communication is changing.

Indeed, the most shocking factoid in the entire study is the fact that half of advertisers increased, instead of decreased, TV ad spending. All statistical studies of consumer activity, done by disinterested third parties, point to television advertising going the way of payphones and drive-in theatres. If it exists ten years from now, it will be strictly as a curiosity.

While the core consumer demographic groups, like those under age 25, and professional adults, are opting for mobile media interaction almost exclusively, the old guard continues to shell out billions on TV ads that are either ignored or skipped in replay mode. As television slowly gives way to myriad mobile devices, advertising dollars will shift away from TV and into digital marketing, because that is where the customers are. For some reason, companies who still rely on TV advertising turn a deaf ear and a blind eye to virtually every form of new media. In fact, the new media is the modern message.

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10 Types Of Digital Marketing

October 26, 2011 – 5:38 pm

Digital marketing is the modern way to access your customer base. There are several ways to go about effective digital marketing. The first type is email marketing. Sending mass emails or focusing in on your customer base, email marketing is a quick easy way to reach a large audience. Along with this is mobile marketing. So many adults are in constant communication with their mobile electronic devices. Make this work for you by accessing your market through this avenue.

Another way to make technology work in your favor is to utilize search engines. Search engine marketing means that you advertise based on making your website more visible on search engine result pages. This can be accomplished by use of purchased placement, paid inclusion and contextual advertising. Search engine optimization makes the most of website content to gain a higher placement in search engine results. This is achieved by use of very specific keywords and links which are related to the website.

Blogging and Article marketing are two more productive digital marketing strategies. Blogging and Article marketing keep fresh content on your website. This increases the status of your website on search engine results.

Webinars are the electronic way to get your seminars to your audience. Internet surfers can sign into your website and access available webinars. Game marketing is another strategy that is popular with consumers. This is done by making and marketing your own game related to your brand, services, or company.

Finally, podcasting is a way for potential customers to be able to access your podcast, which can be differentiated. Banner advertising is distributed by an ad server once your logo is embedded into a web page.

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Push Vs. Pull Digital Marketing

October 13, 2011 – 6:12 pm

Two basic types of digital marketing are referred to as push and pull. Each of the methods has advantages as well as drawbacks, and each is based on much older forms of advertising, which long predated the digital era. Each method has merely been pared down and adapted for the computer age, but utilizes exactly the same principles that were employed more than a hundred years ago, at the beginning of the Industrial Revolution.

Push digital marketing is a system whereby customers receive digital ads, offers, or data because they, the customers, are already on a company opt-in list. Often times, these customers are members of a phone plan or product club, and eagerly await such marketing pieces. The term “push” is a bit of a misnomer, as the material is not actually pushed to the customer. In fact, because the messages are highly personalized, and are of interest to those who receive them, there is no real pushing involved.

A key advantage of push digital marketing is the high conversion rate. These are people who are already, to use a banking term, pre-qualified. They have previously indicated that they are interested, so marketers are not exactly making a cold call.

Push customers are easily tracked in terms of their preferences, past buying habits, demographics, etc. This type of data aggregation is another of the advantages of push digital marketing.

The opposite of the word “push,” is the word “pull.” But, in this case, the two types of marketing are not exactly opposites. Pull marketing involves the customer actively seeking out the information about the company and its products. Perhaps the person went to the firm’s website or called a retail outlet to ask questions. In the pull method, customers do the requesting.

While the methods are very different, each involves give-and-take between customer and seller.

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How to Optimize Your Facebook Page

September 28, 2011 – 7:01 pm

Facebook is simply all about having fun and telling your friends, family and followers what you’re having for lunch and what movie you’re going to see later, right? Wrong. Facebook can be optimized to boost your ranking in search engines if you implement SEO. While you certainly don’t want to have every status update that you post be search engine optimized, you do want to develop a strategy for your updates to make your Facebook updates work for you.

If you, or your business, already have a website chances are you know what your specific keywords are. If you don’t have a website and are relying on social media to grow your reach and bring in new clients, you need to determine what your keywords are. Potential clients may have never heard of your business specifically but if they are searching for keywords – for example, freelance writer, swimming pool repair, or certified public accountant – you want to use those words in Facebook status updates to optimize your reach.

If you don’t know what keywords to use look to Google for their keyword tools. The tools offered by Google help you unearth high-ranking keywords. Then it will be up to you to work them in and link them to your page.

Quick and easy ways to optimize your Facebook page is to add keywords to your “about me” profile. Add your company’s website to your profile, because Facebook offers space to add more than one url. You will want to add your LinkedIn profile link as well as your Twitter name.

Publish interesting Facebook status updates – those that relate to your business – that could be useful to your readers. Don’t use your Facebook updates to constantly “sell” to your clients as you will turn them off and lose credibility. Used wisely, Facebook can propel your business up in Google rank and searchability.

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